Constant Conflict
Ralph Peters

It is fashionable among world intellectual elites to decry “American culture,” with our domestic critics among the loudest in complaint. But traditional intellectual elites are of shrinking relevance, replaced by cognitive-practical elites–figures such as Bill Gates, Steven Spielberg, Madonna, or our most successful politicians–human beings who can recognize or create popular appetites, recreating themselves as necessary. Contemporary American culture is the most powerful in history, and the most destructive of competitor cultures. While some other cultures, such as those of East Asia, appear strong enough to survive the onslaught by adaptive behaviors, most are not. The genius, the secret weapon, of American culture is the essence that the elites despise: ours is the first genuine people’s culture. It stresses comfort and convenience–ease–and it generates pleasure for the masses. We are Karl Marx’s dream, and his nightmare.

Secular and religious revolutionaries in our century have made the identical mistake, imagining that the workers of the world or the faithful just can’t wait to go home at night to study Marx or the Koran. Well, Joe Sixpack, Ivan Tipichni, and Ali Quat would rather “Baywatch.” America has figured it out, and we are brilliant at operationalizing our knowledge, and our cultural power will hinder even those cultures we do not undermine. There is no “peer competitor” in the cultural (or military) department. Our cultural empire has the addicted–men and women everywhere–clamoring for more. And they pay for the privilege of their disillusionment.

American culture is criticized for its impermanence, its “disposable” products. But therein lies its strength. All previous cultures sought ideal achievement which, once reached, might endure in static perfection. American culture is not about the end, but the means, the dynamic process that creates, destroys, and creates anew. If our works are transient, then so are life’s greatest gifts–passion, beauty, the quality of light on a winter afternoon, even life itself. American culture is alive.

Cross posted to Space For Commerce.