That is what our booth at the Boerne Market Days contained this last weekend – the first time that we have done Boerne Market Days as a vendor and not as a strolling shopper. Saturday morning was rainy in San Antonio, and the skies were overcast all day. None of the vendors minded not having any sunshine – as long as it didn’t rain! We had a nicely-placed booth space, about midway between the bandstand at one end, and the food-trucks parked at the other. By the way, the gorditas are fab. Sometimes they make the chicken gordita with cut-up chicken chunks, instead of ground chicken meat – but still tasty, anyway. Another good thing – one of the big trash cans was right in front of us, so no need to set aside a bag for our own trash. And it was a landmark for anyone looking for us.
My daughter and I have done a lot of book events, some of them in conjunction with a craft fair, like Goliad’s Christmas on the Square, so we pretty much know the drill; bring tablecloths, plenty of stock (packed in plastic tubs with lids) plenty of change, receipt books, lots of flyers, postcards and business cards, and something to ornament the table with … and chocolate candy. Most everyone likes chocolate, although one of the most relentless book marketer I know has a cookbook with recipes incorporating lemons – she makes lemon cookies or cake, and gives away samples.
This time, we had two more improvements to our retail efforts; a folding dolly hand-truck, which can carry one of the heaviest tubs and one of the lighter ones at a time, and folds up very compactly… no, it isn’t industrial-strength, but better than schlepping the heaviest tubs of books by hand for half a block or more. $20 bucks at Sam’s Club, which might very well be the best and most useful $20 ever spent there, over the long haul. The other was a little attachment for my daughter’s cellphone, which allows us to process credit card payments to her Tiny Bidness Paypal account. We couldn’t process credit/debit accounts before, which has sometimes been a bit of a bind since … well, not too terribly many people carry around checkbooks any more, or cash, either – and going to an ATM and getting cash for a sale is sometimes a bit of an inconvenience for people.
If we keep this up – this making an appearance on the regular market circuit – there are certain things that we will just have to get, in addition to the storage tubs and the hand-truck. We rented the pop-up tent, two folding tables and a chair from the Boerne Market Days management, but eventually we will have to get our own 10 X 10 pop-up; most of the other regular vendors had them, in varying degrees of quality, with zip-up sidewalls for additional privacy, security and shelter from the elements. We will also probably invest in a pair of banners, either to clip to the front of the pop-up or to the front of the table, advertising our various enterprises.
We made back and a bit more the amount that we paid for the space, and rental of the conveniences – but not very much more. We talked to many other vendors, who were similarly disappointed. Either it’s just not close enough to Christmas to loosen the purse strings – or that everyone is looking at the current economic situation with a very tight hold on the pocket-book.
Even so, this last weekend was a learning experience – and one of them was that Boerne Market Days is very animal friendly. A lot of shoppers had dogs on leashes, and one iconoclast among the vendors eve had a pair of infant goats on display. They were such cute babies – but I am told that when they are fully-grown, they can be evil in the extreme.