In watching Bravo’s Blow Out today, which featured Jonathan Antin going on QVC to sell his product line, I can’t help but wonder whether his people were lying to him, or to us. No, it’s not about the product, it’s about him – total hype. And, if you check out the prices for Jonathan Product, I’m sure you’ll agree.

Oh, and does it matter that QVC is part of the E! network, a co-venture between Disney/ABC and General Electric/NBC (which owns Bravo)?